Abbazia di San Fruttuoso

Martina Melillo , Aurora Saita , Alessandro Quets , Daniele Dell'Orto

Abbazia di San Fruttuoso


Brand Identity, UX/UI

Arianna Paternuosto, Carlo Boschis, Eleonora Nava, Viola Moliterni

San Fruttuoso’s Abbey is one of the most historically valuable goods donated to FAI (Fondo Ambiente Italiano). It’s as beautiful as difficult to reach, mostly because the informations about the visits are quite confusing.

The new brand identity designed for the abbey is focused on simplifying these informations, making it easy to organize a visit to San Fruttuoso directly on its site. The visual elements of the new identity are smooth, circular and fresh, they recall the beauty of the landscape which surrounds the abbey.