Villa + Collezione Panza
Martina Melillo , Aurora Saita , Alessandro Quets , Daniele Dell'Orto
The logo creates the illusion of three-dimensional space
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The folder has a gradient inside
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The business card makes the spacial illusion of the logo concrete
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The project includes a touristic guide
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The payoff is used for the promotional campaign
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The website is connected with the physical experience in Villa Panza
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Villa + Collezione Panza
2019
Brand Identity, UX/UI, Videomaking
Collaborators:
Octavian Danut Husoschi, Ottavia Robuschi
The visual identity project of “Villa + Collezione Panza” stems from the desire to enhance a place known worldwide as a center for contemporary art. The whole identity is based on three concepts: color, sound and light. The palette is wide and the identity is dynamic, also thanks to the gradient that recall the concept of light.
Another important element is the silence, or rather, the ambient sound, which is made synesthetic thanks to the payoff "Discover the sound of color". A video was also created, to present the atmosphere and sensations that are felt within Villa Panza.
